Signal & Soil
Product leader, economist, writer — finding signal in the noise, cultivating blooms in the garden.
About
I lead teams to build impactful products at Google. My current focus is creating great Search Ads powered by the latest AI models.
I previously led product work across Cloud and YouTube Ads. Before Google, I helped shape Adobe's Marketing Cloud. I hold an MBA from MIT Sloan and a BA in Economics & Psychology from Williams College, where I studied on a full scholarship and graduated on the Dean's List.
My career sits at the intersection of markets, technology, and human behavior — a space I've explored and landed impact in for over a decade.
Off-screen, you'll find me cultivating my garden or wandering through San Francisco bay area botanical gardens — listening to an audiobook, thinking about AGI, and how the best products, like the best gardens, take patient, iterative care.
"Enterprise software should be made for people. This sounds obvious — but often it's not."
— Adobe Experience League, 2021
Career
From international development organizations to designing Google products influencing billions — each role a new language to learn.
2020 — Present
Search Ads · YouTube Ads · Google Cloud
Leading cross-functional teams across Google's most strategic advertising and cloud products. Working at the intersection of AI, video, and search monetization to build products used by billions.
2016 — 2020
Adobe
Senior Product Manager — Marketing Cloud
Developed the CARE framework for customer-first enterprise product development. Led adoption of Adobe Campaign's Control Panel microservice, building globally-scaled products powering campaigns by Fortune 500 partners.
2015 — 2017
MIT Sloan
MBA · MIT Hyperloop Team · MIT Tech Conference
Led a 20+ person team organizing the 2017 MIT Technology Conference. Co-led the MIT Hyperloop business team at the cutting edge of transportation innovation.
2012 — 2015
Analysis Group
Senior Analyst — Economic & Litigation Consulting
Applied econometric modeling and data analysis to complex litigation matters across industries, enabling US firms to win landmark cases.
2012 — 2013
Barclays Investment Bank
Analyst
Financial analysis and modeling within one of the world's leading investment banking divisions.
Earlier
Williams College · UWC
BA Economics & Psychology — Dean's List · Full Scholarship
Graduated with honors in Economics and Psychology. Additional education at United World College of Hong Kong and early-career experience with international development organizations.
Writing
AI & Product
The hardest problems in agentic product development — non-determinism, calibration, resilience — have been playing out in gardens for centuries. We just have not been looking there. Users can plant any intent into an agentic product: precise or vague, well-formed or completely unexpected.
Read nowProduct Philosophy
When we launched Campaign's Control Panel, our team realized something fundamental: the best enterprise products aren't measured by feature counts but in friction removed. CARE puts customer experience first.
Coming soonAI & Product
Incentive structures, externalities, and market design have been reshaping AI products all along — we just haven't called them that.
Coming soonExpertise
Building intelligent products at Google across Search Ads, YouTube, and Cloud. GenAI strategy, automation, and video advertising.
∑Econometric modeling, litigation analytics, market dynamics. From Williams to MIT — an expert with using data to tell stories that drive high impact decisions.
σDeep marketing technology roots with expertise in growth analytics, e-commerce, and performance advertising at a global scale.
%AI PM Educator. Guest Lecturer. Building the next generation of product leaders.
∞Education & Teaching
Udacity
Teaching aspiring PMs to build, train, and deploy AI solutions that create real business value. Course rated 4.6/5 across thousands of learners.
Williams College
Returning to where it all began. Guiding new grads to grasp the bridge between economic theory and modern technology product work.
Product School
PM interview workshops, strategy sessions, and talks on data-driven product development with a global PM community.
Connect
Whether you're building a product team, writing about AI, teaching economics, or just want to talk about the gardens of Hong Kong — find me here.